LifeProven appoints Sofi Zickerman White as Head of Strategic Growth

Sofi’s appointment forms part of the evolution of our leadership team as we invest in the next stage of LifeProven’s growth.

Working closely with Chief Growth Officer Adam Hinds, Sofi will help lead our strategic growth activity strengthening key client relationships, identifying emerging opportunities across the real estate market and connecting our growing range of capabilities to the evolving priorities of investors, asset managers, developers and occupiers.

The role is about more than business development.

As the real estate market evolves, growth increasingly depends on understanding the strategic challenges and opportunities facing clients and bringing together the right combination of technical expertise, commercial insight, data and delivery to address them.

Drawing on her background across sustainability, investment and asset management, development and building operations, Sofi will work with clients to navigate an increasingly complex landscape – from climate change and regulation to technology, asset performance and shifting market expectations.

That is where Sofi will play a central role.

Adam Hinds, Chief Growth Officer, said:

“Sofi brings a valuable combination of deep technical expertise, commercial thinking, relationship building and the strategic perspective we need as LifeProven grows.

Our opportunity is not simply to expand what we do. It is to develop deeper relationships with our clients, understand the performance challenges and opportunities across their assets and portfolios, and bring together the right expertise to help them make informed decisions and deliver better outcomes.

Sofi will be a key part of making that happen.”

Commenting on her appointment, Sofi said:

“I’m really excited to take on the role of Head of Strategic Growth at such an important point in LifeProven’s journey.

The real estate industry is navigating significant change, and I see a real opportunity for us to work even more closely with our clients to understand what that means for their businesses, assets and long-term priorities.

I’m looking forward to working with Adam and the wider team to build on our existing partnerships, identifying where we can create the greatest value for our clients, and connect LifeProven’s performance expertise with the strategic and commercial challenges they are navigating.”

Congratulations, Sofi.

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Proven. Real Estate Performance.

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